The Boutique Manager is responsible for establishing, maintaining and promoting the Alfardan Jewellery brand image as per the Company’s directives. The Boutique Manager oversees and is accountable for the operation of the assigned boutique ensuring maximum sales and profitability through product availability, inventory management, expense control, merchandizing, ordering, pricing, human resources management, managing operating costs and sending daily and monthly reports.
Showroom Management
- Responsible for the sales turnover and Gross Margin of the boutique and for meeting the sales turnover and Gross Margin (value and %) targets set by the Retail Department.
- Establish budget, track sales and expenses.
- Maintain budget and related costs within established guidelines.
- Build and implement a yearly Boutique Action Plan with Retail Department to achieve goals and provide on-going analysis of boutique’s strengths, weaknesses, opportunities and threats.
- Review competition trends and recommend and initiate changes for maximizing goals and objectives.
Showroom Operations
- Oversee daily activities of the boutique to maximize scheduling and real-time utilization of resources; analyzes and recommends part-time, flexible and full-time employee mix for the site.
- Work on recruiting new potential clients and develop the relationship with old customers and VIPs in order to ensure the continuity of the business
- Controles the goods reception process to ensure adequate pricing and to have full control on available stock
- Manages stock and liquidations in order to control the stock aging and to avoid out of stocks
- Review operations and plans to meet requirements for sales planning and to ascertain outsourcing requirements to develop new clients.
- Aligns pricing and controls the discount as per the policy set by Al Fardan’s management and the supplier
- Ensure that each customer receives outstanding service by providing a customer friendly environment which includes greeting and acknowledging every customer, maintaining outstanding standards, solid product knowledge and all other components of Customer Service.
- Handles customers complaints and after sales service to ensure providing customers with an optimal service
- Acts as an Ambassador when representing the company at meetings, events, charity dinners, fairs and other work-related functions.
- Ensure compliance with all policies and procedures through regular store management and staff meetings, store walk- through and audits, etc.
- Together with the Brand Manager and Visual Merchandiser ensure that the standards on store image are kept according to company guidelines and coordinates necessary training aimed for sales staff.
Team Coaching and Management
- Performs all necessary supervisory functions to effectively and efficiently manage the personnel assigned.
- Hire, lead, and act as advisor to boutique team regarding projects, tasks and operations.
- Define and communicate missions and objectives of all team members, clearly establishing priorities and reasonable deadlines.
- Formulate sales team’s goals and objectives and motivate staff to attain them.
- Continuously train the Sales team to increase productivity and coach the team on product and brand knowledge in order to increase their “story telling” capabilities
- Makes sure the team is constantly applying behavioural guidelines and luxury selling techniques in order to achieve the highest score in Mystery Shopping visits
- Recommend salary adjustments, transfers, promotions and dismissals to the Head of Retail.
- Conduct periodic performance appraisals for all team members (A minimum of two times per year).
- Assess training needs for the team and plan their career evolution.
- Fosters a cooperative and harmonious working climate conductive to maximize employee morale and productivity.
- Reinforce continuously respectful communication between all departments.
Brand Coordination:
- Attend suppliers’ training to increase products knowledge.
- Develop the business relationship with suppliers in order to ensure business continuity.
- Contribute in the business development by suggesting new brands.
- Plan and prepare suppliers visit
- Monitor competition and market trends in order to be pro-active and find creative solution to increase sales and market share
Qualifications, experience and skills:
- Bachelor degree in Business, Marketing, Sales or any related field.
- Min 5 years of experience in the retail field, preferably in Luxury
- Fluent in Arabic and English. French is a plus
- Proficient in Microsoft Office Applications (Word, Excell, PowerPoint)
- Brand and Industry knowledge (jewellery and watches)
Job Type: Full-time
Salary: From AED20,000.00 per month
Ability to commute/relocate:
- Abu Dhabi: Reliably commute or planning to relocate before starting work (Required)
